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Bergdorf’s New Bling
Published on August 5, 2009
When: August 5, 2009
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It isn’t easy to get your jewelry collection to be sold in the highest of high-end NYC department stores, Bergdorf Goodman, especially when the designer in question still has a separate full-time job. But that is exactly what Alla Kellerman did with her jewelry line, Jullaria.
After creating her signature bracelet, made of 100% genuine leather imported from Greece and handpicked charms, friends and family were placing orders by the boatload (as were strangers who noticed Alla’s pieces on the street). The bracelets proved so successful at their house party sales that it didn’t take long for celebrities, designers and department-store buyers to notice Jullaria. In addition to Bergdorf’s, Jullaria’s collections have been seen on Bravo’s NYC Prep and around the necks of celebs such as Aubrey O’Day (whose scandalous actions have created tons of unintended press for Alla). They have made an appearance on Seventeen’s blog and in Cosmopolitan. Alla has even created hundreds of pieces to accessorize Nico and Adrian’s runway show last year.
Her pieces are truly unique as they can be wrapped around the body in one of four ways (around the neck, waist, wrist and head). They make incredible layering pieces and can be dressed up or down depending on your other accessories. The prices are completely reasonable as well, making them the perfect gift for a woman of any age. We sat down with Alla to learn a little bit more about her, her line, and where it all started.
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Jullaria featured in SEVENTEEN STYLE BLOG
Published on August 28, 2009
When: August 28, 2009
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After just getting back from a superrelaxing and equally fun vacation in Miami, I have become obsessed — anything that reminds me of my trip, I love! Therefore Khloe and Kourtney are Tivo'd! So here are my three obsessions of the moment.
First off: white bathing suits. I received this absolutely stunning one by a company called Zoe NYC. A white bathing suit always matches your tan and the floral detail on this one will definitely make you the most chic and sophisticated girl strutting the beach.
Next on my list of Miami obsessions, this supercute bracelet by Jullaria. During fashion week I met this fabulous duo who showed me a great line of bracelets they design, and these two have struck again. White and silver are one of my favorite color combinations, so this bracelet comes in handy. White is the color of summer!
Last on the list of Miami obsessions, has nothing to do with Miami other than the fact that I was dreaming about it while on my trip. When I arrived back in NYC, there was a really small box waiting for me and in it was this totally awesome jacket by BB Dakota. I love BB Dakota because they always have trendy pieces that can fit almost any budget. A Sgt. Pepper jacket with a strong shoulder is SUPER hot for fall. Seen on countless runways from Balmain to Alice and Olivia, wearing this style of jacket will amp up your current wardrobe instantly. Plus, it's a bit of an ode to the King of Pop himself. To get this jacket and other cool back to school items check out glicks.com. Glicks always has brands I like to wear including BB Dakota and Vintage Havana. Basically this website is great for any trendy girl who wants to save, while still looking effortlessly chic. And who doesn't want to look like that?